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Module 1: The Travel and Tourism Industry and the Travel Professional

This module introduces the Travel and Tourism industry and explains the role of the travel professional. It provides a basic understanding of how the industry operates and the skills needed to succeed in a professional travel environment.

What this module covers

This module provides the foundation for your training in the Travel and Tourism industry. Before learning how to book flights, construct itineraries, apply fare rules, or manage customer requests and changes, it is essential to understand how the industry functions and where travel professionals fit within this global system. The module introduces the Travel and Tourism industry as one of the most important global economic sectors. It examines how tourism contributes to national economies, creates employment oppor...

Section outline

Section 1

The Role of the Travel Industry Professional in the Travel and Tourism Business

Section 2

Business Activities that Generate Income

Section 3

The 5 A’s Essential to a Successful Destination

Section 4

Business Requirements and Commercial Skills

Section 5

Types of Employment in the Travel and Tourism Industry

Section 6

Characteristics, Attributes, and Skills of a Travel Professional

Section 7

Major International Travel and Tourism Organizations

Section 8

The Role of Regional and National Organizations in Travel and Tourism

Section 9

Responsible Travel and Tourism