What this module covers
Water transport plays a vital role in global travel and trade. According to the module content, 71% of the Earth’s surface is covered by water, making maritime transportation an essential link between regions and economies. From cargo vessels transporting over 90% of world trade to modern cruise ships functioning as floating resorts, water transport continues to shape global tourism. In this module, you will explore the historical development of maritime services, beginning with early ferry systems and evolving in...
Section outline
Section 1
History and Types of Maritime Services
Section 2
Cruising: A Growth Industry
Section 3
Cruises: Transportation versus Recreation
Section 4
Structure of the Cruise Industry
Section 5
Cruise Products, Itineraries, and Client Matching
Section 6
Cruise Product Benefits
Section 7
Selling a Cruise