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Module 8: Water Transport – Ferries and Cruises

This module introduces water transportation within the travel industry, focusing on ferries and cruise products, their development, structures, benefits, and sales procedures.

What this module covers

Water transport plays a vital role in global travel and trade. According to the module content, 71% of the Earth’s surface is covered by water, making maritime transportation an essential link between regions and economies. From cargo vessels transporting over 90% of world trade to modern cruise ships functioning as floating resorts, water transport continues to shape global tourism. In this module, you will explore the historical development of maritime services, beginning with early ferry systems and evolving in...

Section outline

Section 1

History and Types of Maritime Services

Section 2

Cruising: A Growth Industry

Section 3

Cruises: Transportation versus Recreation

Section 4

Structure of the Cruise Industry

Section 5

Cruise Products, Itineraries, and Client Matching

Section 6

Cruise Product Benefits

Section 7

Selling a Cruise